THIRD-PARTY COOKIES AND TRACKING TECHNOLOGIES

Our website, www.mikroballoon.com, uses first-party and third-party cookies and tracking technologies to enhance the user experience, analyze site performance, and deliver personalized advertising. Some of these cookies are placed directly by Mikrosphere, while others are managed by third-party service providers.

 

1. What Are Cookies?

Cookies are small text files stored on your browser or device when you visit a website. These files are used to ensure the proper functioning of the site, remember your preferences, improve performance, and provide content tailored to your interests.

 

2. Types of Cookies and Their Purpose

Below is a list of third-party cookies and tracking tools integrated into our website, along with their purposes:

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Google 

 - Tool: Google Analytics, Google Ads, Google Tag Manager, Google Tag - Purpose: Visitor behavior analysis, conversion tracking, targeted advertising

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Facebook (Meta)

 - Tool: Facebook Pixel, Facebook Connect, Facebook Custom Audiences - Purpose: Retargeting, conversion tracking, social media engagement

 

NextRoll 

 - Tool: NextRoll, Adroll Pixel - Purpose: Behavioral targeting, personalized ad delivery

 

Taboola

- Tool: Taboola Pixel - Purpose: Interest-based content and advertising

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DoubleClick

 - Tool: DoubleClick (Google) - Purpose: Displaying personalized ads

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Sitebooster

 - Tool: Sitebooster - Purpose: SEO performance, site optimization, marketing analytics

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Information About Cookies on Wix Websites

Mikrosphere uses the Wix.com platform to operate its website at www.mikroballoon.com. Wix.com provides the necessary infrastructure for users to sell products and services online.

Every website created using Wix automatically includes certain cookies essential for the platform’s functionality.
To view the full list of cookies used by Wix and their explanations, please visit the link below:

🔗 https://support.wix.com/en/article/cookies-and-your-wix-site

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3. Legal Basis for Cookie Use

Cookies are used based on the following legal grounds:

• Legitimate interest (Article 5/2-f of KVKK)

• Explicit consent (Article 5/1 of KVKK, and Article 6 of GDPR, where applicable)

Marketing and analytics cookies will only be activated if you provide explicit consent.

 

4. Managing / Rejecting Cookies

Visitors can control their cookie preferences at any time through their browser settings or by taking the following actions:

• Blocking or deleting cookies via browser settings (Wix support page)

• Using third-party "opt-out" tools to limit interest-based advertising

  • Digital Advertising Alliance (DAA) – for users in the United States

  • Network Advertising Initiative (NAI)

  • European Interactive Digital Advertising Alliance (EDAA) – for users in Europe
    These tools help you opt out of interest-based advertising provided by third-party advertising partners. Please note that opting out does not remove all ads, but it limits those tailored to your interests.

• Setting preferences through our website's cookie management panel (if available)

Note: Disabling certain cookies may affect the proper functioning of the website.

 

5. Sharing Data with Third Parties

The data collected via cookies may be shared with the third-party providers listed above. This data typically includes anonymized or pseudonymized information such as IP address, device/browser type, visit duration, and pages viewed.

In some cases, this sharing may involve cross-border data transfer, which will only occur with your explicit consent and in compliance with applicable data protection laws.

 

6. Updates to This Section

This Third-Party Cookies and Tracking Technologies policy may be updated from time to time. The most recent version will always be accessible via our website.